Vitality Branding

Vitality is an un-gendered clothing brand that produces sustainable gender neutral clothing. Their goal is to provide a safe space for people who identify as genderqueer, nonbinary, agender, or any identity that doesn't fit in the male/female binary, and merge the gender binary in everyday fashion.

To show Vitality's strong brand voice, I have used Rattani font with strong negative space and curves incorporated it in it to reflect how innovative, inclusive, fun and bold it is. also created it's pictorial mark by incorporating the negative space in the letter "a" in the font. Since vitality is a new and colorful brand, I have used five retro colors to show its versatility and sustainability.