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G&G Gin Ads
Client
(Spec) Giants & Gentleman Gin
Project type
OOH Advertising
Role
Art Director, Graphic Designer
Our goal was to create advertisments for G&G to target the newer generation to the Old Tom, bathtub style Victorian Era gin.
I chose the concept of people dressed as different animals with different moods shows how G&G will take you to a 'gin-credible journey' no matter what your mood is, G&G will be your companion; it will celebrate it with you. The idea behind the imagery was to attract the newer generation and to show how 'cool' gin is. The copy is simple yet catchy.
Font used is Futura, to preserve the G&G brand identity. The ads have the main copy in the middle with the happening background to catch viewers attention. At the bottom, there's a G&G logo, followed by our call to action, 'try our old tom today'' ending with the QR code to buy the liquor.
