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Qoobo Won't
Client
(Spec) Qoobo: Theraputic Robot
Project type
OOH Advert
Role
Art director, Copywriter, Graphic Designer
The goal of our campaign, 'Qoobo Won't' was to introduce this new technology to our audience, ‘the innovators’, and drive sales toward people who require pet-like emotional support, but are in constraints of time and energy investment.
While looking for inspiration, I glanced at a lot of pet advertisements, and found that there's a lot a pet can do, but what are the hassles you have to go through? - that made me think of the campaign idea "Qoobo won't". What won’t Qoobo do that’d make you go "it’s not a pet, it’s better."
Since Qoobo provides you comfort, and helps you stay calm, I used the palettes of pink and yellow to make it pop but feels exciting, and inviting you at the same time. The font used for main
copy is Coolvetica. It has the curves that resembles Qoobo's tail and is the perfect bold font that looks friendly and trustworthy resembling pet qualities . The tagline has the font is Arsenica, that perfectly compliments the bold looking, sans serif Coolvetica with its serifs and dainty design.
The imagery used is minimalistic to drive curiosity in the mind of viewer. The simplicity moves your eyes from image to copy, and then finally towards the logo and code to understand what exactly is Qoobo. Finally, I have added a logo and QR code in each ad, as the call-to-action.
