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Magic Spoon
Client
(Spec) Magic Spoon Cereal
Project type
Socials + Print Advertisements
Role
Art Director, Graphic Designer, Copywriter
Magic Spoon is a zero-sugar, high-protein cereal for people who love to eat cereal at any time during the day (or night). My challenge was to design a campaign to introduce Magic Spoon to Canadian market.
There are not many great healthy cereals in the market, and Magic Spoon is one of a kind. To develop a USP for the campaign, my brainstorming led me to show Magic Spoon as a 'Cereal from the future, for the child in you.'
To highlight the futuristic and nostalgic aspect, I chose Architype Ingenieur font and mystical, space imagery containing UFO, Crystal Ball, Magic 8 ball and as such.
